FEEL is a strategic branding and design ﬁrm.
We rigorously combine astute business sense,
human-centred thinking and creativity to
unleash the growth potential of brands.
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Perfected over the last decade, our holistic approach enables the creation of brands which resonate with audiences on a human level whilst always delivering commercially.
We gain insight to uncover opportunities and set imperatives
Brand Health Check
Value Proposition Assessment
Benchmarking against Global Trends & Innovations
Consumer & Stakeholder Research
We deﬁne the brand’s competitive advantage on which it will thrive
Brand Positioning, Beliefs & Purpose
Customer & User Personas
Employee Value Proposition (EVP)
Portfolio Optimisation & Brand Architecture
Customer Experience Mapping
Marketing Strategy & Plan
We create and deploy the brand’s physical manifestations
Brand Voice Creation
Brand Name & Naming System
Brand Promise & Tagline
Brand Face Creation
Brandmark (Logo Design)
Visual Language System
Brochure, Report, Presentation & Direct Mailer
UI, UX, Website, App, Banner & Emailer
Packaging & Point-of-Sale
Brand Launch, Event, Campaign, Programme & Activation
Animation, Film & Video
We manage and measure the brand’s performance
Brand Performance Indicators & Performance Measurement
We’ve collaborated with some of the most respected regional and
international giants, not to mention many SMEs and startups.
Each of our projects has their own unique story, but in general our work demonstrates our belief that brands build value by being accountable.
Accountable to their external audiences
Accountable to their internal teams
Accountable to their communities
Accountable to their balance sheets
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