A brand as a companion
A brand as a companion. FIT is a network of upmarket fitness training centres. With all its centres centrally located and fitness programmes individually tailormade by expert instructors, FIT is all about convenience and individuality. Throughout the customer journey, there are messages which use a factual, educational tone-of-voice to inspire you to stick to your fitness regime (for
example the in-locker messaging). There are also personalised messages which are sent to your mobile device at predetermined times or intervals. This unique messaging system is almost like a personal trainer who never leaves your side, always there to push you on towards your fitness goal.
A brand as a companion. FIT is a network of upmarket fitness training centres. With all its centres centrally located and fitness programmes individually tailormade by expert instructors, FIT is all about convenience and individuality. Throughout the customer journey, there are messages which use a factual, educational tone-of-voice to inspire you to stick to your fitness regime (for example the in-locker messaging). There are also personalised messages which are sent to your mobile device at predetermined times or intervals. This unique messaging system is almost like a personal trainer who never leaves your side, always there to push you on towards your fitness goal.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
