Making the everyday special and fun. Slices Food Stations are exciting, fast and friendly places to meet and eat. Central to the brand’s personality is its no-nonsense tone-of-voice which is embodied in the tagline – “Not fast food. Just fresh food, fast!” The tone-of-voice is used across the entire packaging range and other key touchpoints, such as the staff attire. The upbeat personality is also reflected in the brand’s bright colour palette which is set off against the neutral, earthy colours of the interiors to create a vibrant space for the young at heart.