The science of emotion. A brand can be something that you can see, hear, touch, smell or
taste – but more importantly, a brand must be something that you feel. Science has shown that
emotion is indispensable when making rational decisions. In fact, our feelings simplify the
process of decision-making. Our name embodies this balance of logical rigour with creative flair,
the tangible with the intangible, the left brain with the right brain – we are FEEL.
Our tagline embodies our belief that a brand should actively shape the entity it represents from
within, thereby ensuring success that is sustainable in the long term.
The true beauty, and therefore the power, of any brand originates from within. That’s why our
values or beliefs as a company are integral to our success. We walk our talk.
In order to harness the full potential and power of branding, we foster a collaborative approach both internally and externally – between all FEEL members and with our clients respectively. Everyone at FEEL has the opportunity to take part in the decision-making process. Our members all practice the belief that opinions are always valuable and essential to the success of any venture or project. With our clients too, we believe that participation is all important as it ensures that our solutions are always more relevant and robust – and never based upon one individual’s personal preference.
Blood, sweat and tears. Branding is not for the faint-hearted. We are filled with inspiration and passion at the possibilities which branding presents when pushed to its full potential. We attract like-minded individuals as clients and future FEEL members – people who recognise the value that branding brings and the conviction to follow through on their beliefs.
As mindful people we are aware of our own individual abilities and the development thereof, whilst respecting the individuality and abilities of fellow FEEL members. So too, are we mindful of the individual needs and personalities of our clients. At FEEL, we believe that organisational structure is required to ensure good business processes and as such many positions carry hierarchical authority. However, only people who have respect for their people, and the respect of their people, can be true leaders. Last, but certainly not least, we are mindful of the effect our actions have on the environment.
Over the years our team have lovingly crafted many logos. We do love a good logo design but
there’s so much more to a brand and what it can do. Contact us to find out more.