Doing well by doing good
Doing well by doing good. A partnership between World Food Programme (WFP) and an oil company had never previously been realised globally; however, after stringent checks, ENOC met all the criteria deemed necessary to partner with a United Nations agency. The nationwide campaign which was developed, utilised a simple, impactful graphic in order to effectively communicate
to an extremely diverse cultural audience. Encapsulated under the tagline “Human Fuel”, the campaign, which featured across multiple channels including ENOC’s forecourts and retail outlets, raised in excess of US$ 3 million over a one-year period.
Doing well by doing good. A partnership between World Food Programme (WFP) and an oil company had never previously been realised globally; however, after stringent checks, ENOC met all the criteria deemed necessary to partner with a United Nations agency. The nationwide campaign which was developed, utilised a simple, impactful graphic in order to effectively communicate to an extremely diverse cultural audience. Encapsulated under the tagline “Human Fuel”, the campaign which featured across multiple channels, including ENOC’s forecourts and retail outlets, raised in excess of US$ 3 million over a one-year period.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
