CLIENT : ING INVESTMENT MANAGEMENT

Brand values in action

PROJECT INSIGHT

Brand values in action. Bringing together education, art, youth and community, Master & Student is the regional social investment initiative of ING Investment Management Middle East. The ongoing initiative puts together young talented individuals in the arts with high-profile mentors in order to develop their abilities and inspire their continued devotion to their chosen art form in the hope that they will one day be masters themselves. Every year, the initiative culminates in an annual gala dinner where the year’s activities are showcased and celebrated.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management