Brand values in action
Brand values in action. Bringing together education, art, youth and community, Master & Student is the regional social investment initiative of ING Investment Management Middle East. The ongoing initiative puts together young talented individuals in the arts with high-profile mentors in order to develop their abilities and inspire their continued devotion to their chosen art form in the hope that they will one day be masters themselves. Every year, the initiative culminates in an annual gala dinner where the year’s activities are showcased and celebrated.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management