CLIENT : FRIESLANDCAMPINA (RAINBOW MILK PRODUCTS)

Talking their language

PROJECT INSIGHT

Talking their language. Simply creating a new wordmark and range of packaging to launch a new chocolate powdered milk brand by Rainbow would never have delivered the desired results. A co-branding approach with the top children’s animated series, Ben 10 Omniverse, was proposed to FrieslandCampina. This was the missing ingredient which would deliver the message straight to children’s hearts (and ultimately their tummies). The proof of the pudding, so to speak, was a sell-out in the first three weeks of launch, with the company struggling to meet demand.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management