CLIENT : OZZ

The magic of change

PROJECT INSIGHT

The magic of change. Four years in the making, the first product offered by Ozz is women’s shoes with interchangeable heels of differing heights and designs. At its heart – whether in shoes, handbags or jewellery – Ozz is about unrestrained changeability and the limitless creativity which this presents. For women across the world who fulfil many roles or simply love the idea of change, Ozz products provide the means with which to always stay stylish, healthy and free whilst on the go or whenever their mood dictates.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management