CLIENT : NORTH EAST ONE (NE1)

Melding exclusivity with approachability

PROJECT INSIGHT

Melding exclusivity with approachability. Minimalist design combined with fine texture and a warm colour palette helped create the perfect balance between approachability and exclusivity for a new upmarket real estate and general trading company. Over and above market intelligence and experience, North East One (NE1) sees tenacity and personal relationships as the bedrock of success.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management