Credible differentiation
Credible differentiation. Place a new $136 million development with yet another shopping mall and hotel into the saturated market of Dubai, and one can easily see the need to stand out. Credit to the developers for creating something which diverges from the current norm. First Avenue, as the development is now known, features a European-style shopping
boulevard with a unique indoor-outdoor appeal and an unusual ratio of retail to F&B outlets – 70 high-street retailers and 15 different dining experiences to be precise. The name, brand identity and communication materials were all developed to reflect a distinct European flair.
Credible differentiation. Place a new $136 million development with yet another shopping mall and hotel into the saturated market of Dubai, and one can easily see the need to stand out. Credit to the developers for creating something which diverges from the current norm. First Avenue, as the development is now known, features a European-style shopping boulevard with a unique indoor-outdoor appeal and an unusual ratio of retail to F&B outlets – 70 high-street retailers and 15 different dining experiences to be precise. The name, brand identity and communication materials were all developed to reflect a distinct European flair.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
