The ultimate aspiration. Aviation is the only sports lifestyle not to be adopted by a fashion brand. At least until now, that is. Enter ÆVIATORE. This high-end, ready-to-wear fashion brand aims to own the territory of aviation – arguably the most aspirational of all the sports lifestyles. After all, who wouldn’t want to own a private jet? Or travel to the moon, for that matter? The essence of the brand revolves around being elevated, both in terms of mood and social status.