Attracting and retaining top talent
Attracting and retaining top talent. The Human Capacity Development programme for Emirates Nuclear Energy Corporation (ENEC) is very extensive and includes two divisions and ten subdivisions. With a simplified brand architecture platform, the programme was unified under the central idea of “The Power Within You”. This thought provoking message
inspires young, talented individuals to consider ENEC as a long-term career choice, and also inspires ENEC employees to believe in themselves and continuously strive to be better. The name for the programme, Johud, means “human effort” in Arabic.
Attracting and retaining top talent. The Human Capacity Development programme for Emirates Nuclear Energy Corporation (ENEC) is very extensive and includes two divisions and ten subdivisions. With a simplified brand architecture platform, the programme was unified under the central idea of “The Power Within You”. This thought provoking message inspires young, talented individuals to consider ENEC as a long-term career choice, and also inspires ENEC employees to believe in themselves and continuously strive to be better. The name for the programme, Johud, means “human effort” in Arabic.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
