CLIENT : ÆVIATORE

The ultimate aspiration

PROJECT INSIGHT

The ultimate aspiration. Aviation is the only sports lifestyle not to be adopted by a fashion brand. At least until now, that is. Enter ÆVIATORE. This high-end, ready-to-wear fashion brand aims to own the territory of aviation – arguably the most aspirational of all the sports lifestyles. After all, who wouldn’t want to own a private jet? Or travel to the moon, for that matter? The essence of the brand revolves around being elevated, both in terms of mood and social status.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management