Seeing what others can’t
Seeing what others can’t. Gulf Finance House (GFH) has the ability to find opportunities that other investment institutions cannot. Not only this, but GFH professes to have the courage to act on these findings and insights. This overtly confident personality is reflected in the brand’s core essence, “seeing what others can’t”. With this lying at the heart of the brand, the tone-of-voice was crafted to be bold and authoritative.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
