Combining beauty and spiritualism
Combining beauty and spiritualism. The words “calm” and “karma” are combined to create the name for this day-spa which offers holistic beauty services and treatments with a touch of spirituality. Within the serene spa environments, discreet messaging and carefully selected music provide a touch of ethereal magic to nudge one towards inner beauty whilst one is taking care of one’s outer beauty.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
