Working with both large organisations and
    start-ups since 2008, FEEL has created and built
    many successful brands which combine beauty with
    brains. FEEL operates out of Dubai and Abu Dhabi,
    seamlessly working with clients across the Middle
    East, Africa, Europe and the UK.

CLIENT : TENNIS EMIRATES (UAE TENNIS ASSOCIATION)

Reflecting heritage and vision

PROJECT INSIGHT

Reflecting heritage and vision. Actively involved with ATP, WTA and ITF since 1983, the UAE Tennis Association has long held the desire to be a truly global player in the world of tennis. Their ultimate goal – to have the UAE play host to a fifth annual Grand Slam tournament. Reflecting this ambitious vision, the new positioning for Tennis Emirates was embodied in the line, “Excellence Beyond Boundaries”, with the identity combining the stability of a traditional institution with a youthful energy.

PROJECT SCOPE

OBSERVE + THINK

Research

Brand Audit

Discovery Workshop

THINK + CREATE

Brand Strategy / Positioning

Brand Architecture

Creative Workshop

Stakeholder / Customer Journey

CREATE + EXECUTE

Name / Naming System

Tagline

Brand Identity (Logo Design)

Visual Language System

Tone-of-Voice / Linguistics

Communication Collateral

Digital Media

Advertising

Packaging

Merchandising

Branded Attire / Uniforms

Vehicle Livery

Branded Environment

Themed Event

Signage

EXECUTE + PROTECT

Employee Engagement

Brand Book

Brand Guidelines

Brand Guardianship / Management

Production Management

 

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