Hatching a new identity
Hatching a new identity. For six decades Fakieh Poultry Farms has occupied a leading position in the Middle East. Today, Fakieh Poultry Farms is one of the largest integrated poultry projects in the world. The complete identity refresh reflects their stature in the market whilst indicating their vision for a bright future filled with innovation and success.
OBSERVE + THINK
Research
Brand Audit
Discovery Workshop
THINK + CREATE
Brand Strategy / Positioning
Brand Architecture
Creative Workshop
Stakeholder / Customer Journey
CREATE + EXECUTE
Name / Naming System
Tagline
Brand Identity (Logo Design)
Visual Language System
Tone-of-Voice / Linguistics
Communication Collateral
Digital Media
Advertising
Packaging
Merchandising
Branded Attire / Uniforms
Vehicle Livery
Branded Environment
Themed Event
Signage
EXECUTE + PROTECT
Employee Engagement
Brand Book
Brand Guidelines
Brand Guardianship / Management
Production Management
