At FEEL we transform brands to transcend business challenges

A brand is so much more than a great logo design. Take a look at some of our projects which
we’ve selected to showcase the many aspects of building success through brands and branding.

A brand is so much more than a great logo design. Take a look at some of our projects which we’ve selected to showcase the many aspects of building success through brands and branding.

What we do

FEEL is a boutique creative agency specialising in the creation, deployment and management of
brands. If you require a comprehensive brand programme to revitalise your business or simply a
piece of collateral to attract the right audience, you will find that our services are the perfect
solution for the building of a brand which combines beauty with brains.

FEEL is a boutique creative agency specialising in the creation, deployment and management of brands. If you require a comprehensive brand programme to revitalise your business or simply a piece of collateral to attract the right audience, you will find that our services are the perfect solution for the building of a brand which combines beauty with brains.

OBSERVE + THINK

– Research

– Brand Audits

– Discovery Workshops

THINK + CREATE

– Brand Strategy / Positioning

– Brand Architecture

– Creative Workshops

– Stakeholder / Customer Journeys

CREATE + EXECUTE

– Names & Naming Systems

– Taglines

– Brand Identities (Logo Design)

– Visual Language Systems

– Tone-of-Voice / Linguistics

– Communication Collateral

– Digital Media

– Advertising

– Packaging

– Merchandising

– Branded Attire / Uniforms

– Vehicle Livery

– Branded Environments

– Themed Events

– Signage

EXECUTE + PROTECT

– Employee Engagement

– Brand Books

– Brand Guidelines

– Brand Guardianship / Management

– Production Management

What our clients feel about us

“The FEEL team led an exercise to develop the brand of our theme park resort and destination in Dubai, UAE. It was a terrific exercise, with insightful conclusions about who we were, who was our target market, what were our aspirations, etc. This led to a successful effort to develop a family of logos, product names, colours, etc that best reflected what we were all about. FEEL did a great job in leading the brand identity sessions, presenting the results, and subsequently developing the names, logos, and other identifying collateral. I’d highly recommend FEEL.”

Steve Tight

CEO, Al Sharq Investment

“When they started talking about passion and feel, it did raise a few eyebrows amongst the Board, but now our projects are nearing completion, it’s the Board who’s saying it shows the passion FEEL had for the job!”

Amal Harb

Vice President, Marketing & Communications, Rotana

“Having gone through intensive research and brainstorming with our brand consultant, a brand vision was developed which complements DUBAL’s strategic objectives. From a very detailed brief FEEL captured the essence of our brand, and in so doing moved it from theory to a physical reality.”

Khalid Essa Abdulla Buhumaid

Vice President, Corporate Relations & International Affairs, DUBAL

“On behalf of everyone at ESHIPS I would like to thank the entire FEEL team for a great job on the ESHIPS re-branding. I think last night was a big success; we have received a string of compliments on the brand and the entire evening. I know you and your team worked hard to get everything completed on time and we are most grateful. The website and brochure look great and I learned a great deal from the process. I also learned that it is best to leave branding to the experts.”

Scott Jones

CEO, ESHIPS

“It feels right, and I can’t stop coming back! The FEEL team were able to take our brief, immerse themselves in the business, and be a real part of it. They quickly grasped the project and passionately delivered a great result in a tight timeframe – enabling us to turn our concept into a strategic, creative, and engaging brand. FEEL’s wide range of experience around all forms of marketing strategy and execution has been and will always be a part of Slices’ success.”

Amina Taher

Founding Partner, Slices

“I have worked with FEEL on various projects over the last few years. The FEEL team are not only passionate about their work and company but they become passionate about the project they are working on. This gave me a lot of trust and confidence in the way they approach each challenge and the way they propose solutions and options. A lot of thought and research are done behind the scene before any proposal is made. They always welcome comments whole-heartedly and are keen on further improving their ideas all along the developmental process.”

Daniel Hajjar

CEO, Layia Hospitality

“FEEL helped us to create a brand with a winning combination of differentiation and relevance – from the initial concept and strategy stage right through to the establishment of the brand culture and environment. The advice and coaching through the process was of an incredibly high professional standard and the creative work they did for us has been truly outstanding. The level of service from FEEL exceeds expectation time and time again. We are very excited about the launch of our new brand, and feel highly confident that our target market will love it too.”

Tara Roux

Founder & CEO, Kalm

“Once again, I would like to express my gratitude for providing your expertise and commitment in building our brands. We highly recommend FEEL to other organisations that are also in need of quality services from an expert and reliable branding agency. It is a great pleasure to work with you and your professional team.”

Mohamad Haj Hassan

CEO, Mourjan International

“Over the span of my professional career, I have come across many creative agencies who only focus on how things ‘look’ disregarding that, in business, designs only work in context, and sometimes the ‘prettiest’ design may not be the one that delivers the business objectives, and so, it doesn’t work. FEEL is one of the few creative agencies which also has a solid understanding of the business side of things… and that ability, combined with their creativity, sets them apart from the mainstream crowd.”

Ozlem Erbas Soydaner

Founder & CEO, Ozz